Author Archives: Elaine

LA Clippers & Sterling Scandal: Top 3 Takeaways

In April 2014, amidst the excitement of their playoff series against the Golden State Warriors, the Los Angeles Clippers brand was turned inside out. TMZ had released audio recordings of Donald Sterling (Clippers owner of 33 years) making very offensive, racial … Continue reading

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LEGO Movie Another Example of the Power of Promotion

When is a movie not a movie? When it’s a commercial conceived, constructed and distributed to sell a product. Case in point, the new LEGO Movie is the latest example of a movie being more than just that. The LEGO … Continue reading

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Birthday Greeting on Facebook from Celebrities by Using Cameo Stars Application

Facebook Join American idol to Build the Brand through Viral Video Sharing. Having a large number of Facebook followers certainly demonstrates the popularity of “ American Idol”, but that is not where the story ends. Beginning Friday, Facebook encourage users … Continue reading

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Building Brand Loyalty-Starts from Pronouncing the Brand Name Right

Italian Baby Product Brand Chicco’s Campaign Strategy How to enter foreign market? An Italian maker of baby products decides to start from educating people to pronounce their name right. The brand is Chicco, pronounced “KEE-ko.” Chicco’s products are priced as … Continue reading

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