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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: ruopianf
The “Canada Goose Phenomenon”
This Spring break, when I was in Fairbanks, Alaska for northern lights, I was surprised that more than half of the Chinese travelers there were wearing the same kind of jackets—the parka jacket with fluffy fur hood and a striking circular … Continue reading
Posted in Uncategorized
4 Comments
Fictional Character Endorsement
If you had been to any big malls recently and were some sort of a fashion conscious person, you must have noticed that “weird” campaign poster outside every Louis Vuitton stores. Right, it is a video game character holding that … Continue reading
Posted in Uncategorized
2 Comments
“California Soul,” (1967, 1970), Reinterpreted for Dodge Ram
The recent Dodge Ram “California Soul,” advertisement is an excellent example of how glamour can be used to sell even a rough-tough pick-up truck. A woman croons, “Like a sound you hear/That lingers in your ear/But you can’t forget from … Continue reading
Posted in Uncategorized
9 Comments
Feminism and Integrated Marketing: When Poise and Power Meet in the Public Marketplace of Ideas
(Source: Google Images) (Source: Twitter) Celebrities Emma Watson and Beyonce sparked public dialogue, recently, with references to feminism. For example, last month (August), Bey performed at the MTV Video Music Awards with the giant term FEMINIST projected onto the backdrop … Continue reading
Posted in Uncategorized
Tagged Beyonce, Emma Watson, feminism, He for She, Social Media, United Nations
3 Comments
Dynamic Content Duo = the future of Marketing + Big Data
Even though the digital revolution is well into its second decade, the ongoing ripple effects are no less impactful than the days when websites were the new kid on the block. Of course, as all of us at USC Annenberg … Continue reading
Posted in Uncategorized
10 Comments
Rebrand “marketing”?
Last summer, Harvard Business Review (HBR) declared that marketing is dead (Lee, 2012, para. 1). In the fall, Adobe (2012) commissioned a study that concluded digital marketing is failing consumers (para. 1). IBM (2013), however, sets the record straight: marketing … Continue reading
Posted in Uncategorized
Tagged digital marketing, traditional marketing, Transform marketing
8 Comments