Tag Archives: digital marketing

Live Video: Customer Engagement in Real Time!

Live video is being adopted as an effective marketing way by many brands including AT&T, McDonald’s, Maybelline and Airbnb (Dietrich & Weller, 2017). Live videos of McDonald’s and Maybelline were linked directly to specific products that brands are aimed at … Continue reading

Posted in Uncategorized | Tagged , , , , , | 7 Comments

Life is like a Targeted Ad, You Never Know What You’re Gonna Get? Or Do You?

Remember the days when you could simply scroll through social media, visit a website or check your email inbox without being influenced by outside sources? The days when your life was unperturbed by targeted ads, constantly trying to sell you … Continue reading

Posted in Uncategorized | Tagged , , , , , | 7 Comments

Sports Haters: The Next Level of Twitter Engagement

Once upon a time, we sat down to watch our favorite team (as long as it was in the same region where we lived) on  TV. Forget watching Barcelona Soccer playing Manchester, forget watching your daughter’s Division III volleyball team … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | 1 Comment

Marketing “brand value” with integrated communication strategies: It is more than just a product.

It has already become a norm for companies to combine different marketing communication strategies to help reinforce each other. This tactic of having a wide-ranging plan recognizes the importance of the different communication disciplines such as public relations, sales promotion, … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | 4 Comments

Digital Media Analytics

Analytics are commonplace for a lot of reasons in the marketing business. They help define who the actual customer is, or who the potential customer might be. They can tell a business owner what is hot and what is not. … Continue reading

Posted in Uncategorized | Tagged , | 1 Comment

Digital Media Integration in a Post Print World

So in my last post (That seems like an eternity ago, right?) I discussed how the print media is not dead, how perhaps no other medium is better suited to cross the digital divide then a newspaper, with its ability … Continue reading

Posted in Uncategorized | Tagged , , , , | 1 Comment

Rebrand “marketing”?

Last summer, Harvard Business Review (HBR) declared that marketing is dead (Lee, 2012, para. 1). In the fall, Adobe (2012) commissioned a study that concluded digital marketing is failing consumers (para. 1). IBM (2013), however, sets the record straight: marketing … Continue reading

Posted in Uncategorized | Tagged , , | 8 Comments

Give it a tap: NFC and the new era in digital marketing

You are not alone if you haven’t heard of Near Field Communications (NFC) technology or never realized that you’ve probably already used a form of it whether through a digital wallet, FastTrak pass to zip through a toll bridge, or paid for gas with an easy swipe. NFC uses RFID or a short length wireless radio frequency to send snippets of data to a receiver. Once touted by mobile device makers as the breakthrough technology for the mobile wallet system, it is now being leveraged by digital marketers to push content in very powerful and convenient ways. Continue reading

Posted in Uncategorized | Tagged , , , , , , , | 7 Comments