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- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Tag Archives: digital marketing
McDonald’s Influencer Marketing: Back with Cactus Jack?
A recent article in the New York Post has marketing minds curious. Is McDonald’s latest influencer partnership a bust or a disruptive experience driving sales? Undoubtedly a big win for Travis Scott, partnering with the international fast-food brand valued at … Continue reading
Posted in Uncategorized
Tagged Branding, celebrity, digital marketing, Fashion, influencer marketing, multicultural marketing, Music
6 Comments
Google AND Facebook Say No to More Money: Both Firms Ban Cryptocurrency Advertising Indefinitely
On Wednesday, March 14th, Google confirmed that it was aligning with Facebook’s lead regarding cryptocurrency advertising by banning all advertisements on its advertising platforms and search results (Wilkes, 2018). This ban includes cryptocurrency products such as cryptocurrencies themselves, initial … Continue reading
Posted in Uncategorized
Tagged Advertising, Branding, CMGT 541, Cryptocurrency, digital marketing, Facebook, google, Marketing, University of Southern California, USC
Comments Off on Google AND Facebook Say No to More Money: Both Firms Ban Cryptocurrency Advertising Indefinitely
About-Face: Time to rethink your Facebook marketing strategy
Recently, Facebook’s CEO announced platform changes that will reduce News Feed content from businesses, brands and media to better connect users with friends and family. According to Zuckerberg, Facebook is focused on improving the experience by “helping users find relevant … Continue reading
Live Video: Customer Engagement in Real Time!
Live video is being adopted as an effective marketing way by many brands including AT&T, McDonald’s, Maybelline and Airbnb (Dietrich & Weller, 2017). Live videos of McDonald’s and Maybelline were linked directly to specific products that brands are aimed at … Continue reading
Posted in Uncategorized
Tagged Branding, consumer engagement, digital marketing, Facebook, live video, target audience
7 Comments
Life is like a Targeted Ad, You Never Know What You’re Gonna Get? Or Do You?
Remember the days when you could simply scroll through social media, visit a website or check your email inbox without being influenced by outside sources? The days when your life was unperturbed by targeted ads, constantly trying to sell you … Continue reading
Sports Haters: The Next Level of Twitter Engagement
Once upon a time, we sat down to watch our favorite team (as long as it was in the same region where we lived) on TV. Forget watching Barcelona Soccer playing Manchester, forget watching your daughter’s Division III volleyball team … Continue reading
Posted in Uncategorized
Tagged brand equity, digital marketing, engage, mobile apps, ROI, Social Media, Sports Marketing, Twitter
1 Comment
Marketing “brand value” with integrated communication strategies: It is more than just a product.
It has already become a norm for companies to combine different marketing communication strategies to help reinforce each other. This tactic of having a wide-ranging plan recognizes the importance of the different communication disciplines such as public relations, sales promotion, … Continue reading
Digital Media Analytics
Analytics are commonplace for a lot of reasons in the marketing business. They help define who the actual customer is, or who the potential customer might be. They can tell a business owner what is hot and what is not. … Continue reading
Digital Media Integration in a Post Print World
So in my last post (That seems like an eternity ago, right?) I discussed how the print media is not dead, how perhaps no other medium is better suited to cross the digital divide then a newspaper, with its ability … Continue reading
Posted in Uncategorized
Tagged Digital, Digital Integration, digital marketing, NCAA, print media
1 Comment
Rebrand “marketing”?
Last summer, Harvard Business Review (HBR) declared that marketing is dead (Lee, 2012, para. 1). In the fall, Adobe (2012) commissioned a study that concluded digital marketing is failing consumers (para. 1). IBM (2013), however, sets the record straight: marketing … Continue reading
Posted in Uncategorized
Tagged digital marketing, traditional marketing, Transform marketing
8 Comments