Author Archives: Shane

Handing Over The Nuclear Codes… And The Twitter Password?

With all of the post-election focus on who President-elect Trump will nominate for his Cabinet and what executive orders he’ll issue on his first day in office, there is a key communications question that needs to be examined: How will … Continue reading

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The NFL’s “A Crucial Catch” Campaign: Genuine Charity or Underhanded Marketing?

In recent years, the National Football League (NFL) has observed each October as National Breast Cancer Awareness Month. For viewers tuning into NFL games in October, they have likely seen pink football equipment such as caps, gloves and wristbands worn … Continue reading

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