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- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Dawn
Brand Storytelling… “A brand is a story that is always being told.” –Scott Bedbury
Earlier this week, I attended the U.S. Navy’s 2015 Public Affairs Symposium in Leesburg, VA at the National Conference Center. I am a Navy Public Affairs Officer currently serving on USS America (LHA 6) homeported in San Diego, CA. This … Continue reading
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7 Comments
Marketing Feminism
“Fury Road is sure to set the bar high for what can be done with a jolt of estrogen in the testosterone universe of blockbusters” (Howell, 2015) Mad Max: Fury Road Movie Trailer: https://youtu.be/hEJnMQG9ev8 Last weekend I saw the movie … Continue reading
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1 Comment
iTunes Festival: Apple’s Superfecta!
One of the best things happened this week – the first US iTunes Festival took place at SXSW in Austin, Texas! While I couldn’t be there and while it isn’t as great as the original, London-based iTunes which offers 30 … Continue reading
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IBM Augments Consumer Reality
For years, marketers have tried marrying the shopping experience with technology using tools such as QR codes and barcodes. However, this trend has yet to gain traction. But IBM wants to make this fusion of technology and consumer experience a … Continue reading
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Don’t Hate, Collaborate – Random Collision Theory
It was last week when I walked into my director’s office and noticed something odd: The lady sitting at my director’s desk was not my director! In fact, it was someone from an entirely different department. I work in the … Continue reading
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