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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Steffanie Liang
VR in Social Media
On the day before the release conference of Samsung, Facebook announced the news that it would apply 360- degree video streaming media technology on Samsung VR Gear head display. Facebook’s reliable business partner, intelligent mobile phone giant HTC also unveiled … Continue reading
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5 Comments
The Most Watched Commercials on YouTube 2015
In 2015, people spent about 30 million hours— equivalent to 3500 years in watching the top 120 most popular YouTube commercials. The rankings are based on the statistics of YouTube. Since 2011, YouTube started to release the rankings of the … Continue reading
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How did Kony 2012 go viral?
When I was reading Jab, Jab, Jab, Right Hook, I was trying to think of one online marketing campaign that is most memorable to me in recent years, and that’s when Kony 2012 came to my mind. Launched in March 2012, this campaign and online … Continue reading
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6 Comments
Where there’s an Apple, there is a Samsung.
While everybody is still talking about Apple’s new big screen smartphone iPhone 6 Plus, Samsung has released a new ad for its upcoming Samsung Galaxy Note 4, which mocks subtly: Apple is copying Samsung, three year later! Galaxy Note 4 … Continue reading
Can’t Just Present, Got to Represent
Learning this class, I always find it very interesting and useful when we learn about the dynamics of marketing strategy. Through the modules, I have found it useful to read about the history and theories behind marketing communication, but I … Continue reading
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The boomerang effect
Yeirang Lee This week I found a new interesting marketing communication method called “boomerang effect.” The boomerang effect is the social phenomenon that pushes a person towards anti-conformity (Bird, 2011). In other words, if a social marketing clause tries to … Continue reading
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