Author Archives: Nicholas

Marketing communication in China

Marketing Communication in China Have you ever said something you perceived to be funny and a person you were telling it to is completely baffled and even offended? I have! You can say it was very insensitive that I made … Continue reading

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Law Enforcement and Social Media

Law Enforcement and Social Media Historically, law enforcement agencies are frowned from discussing on-going investigations or seek public assistance due to the confidential nature of the profession. One primary concern was not to disclose any discovery of the information as … Continue reading

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Lego: Back to the Bricks

I can remember going to my friend Fred’s house as a child and spending countless hours organizing, assembling, reorganizing and re-assembling our Legos.  We would take breaks and watch TV, play on Fred’s Nintendo, or occasionally dip into the G.I. … Continue reading

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Veterinarians Are Marketers Too

Have you ever forgotten your dog’s birthday? Of course you have (well maybe you haven’t). But most people don’t remember their dog’s birthday. Today, I was one of those forgetful people until I opened my email. My marketing savvy vet … Continue reading

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3 Reasons Why Your Brand Is Boring

Watch this video to truly understand how to not have a boring brand. “The brand is not really controlled by marketing people, despite their huge budgets, their research programs and their panoply of branding, advertising and event managing…the brand is … Continue reading

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