Category Archives: Uncategorized

Word of Mouth – Helping or Hurting Us?

We live in a world where the masses get their formal news from sources like Instagram and Twitter rather than traditional newspapers and evening news television programs. This puts into question the validity of the news being delivered. As a … Continue reading

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Rhetorically speaking…

As an English major, I am a lover of words.  I get a geeky thrill when I read a well-crafted sentence and an even geekier thrill when I can see the way it leads to persuasion. Persuasion is a fascinating subject … Continue reading

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Influencer marketing in a pandemic

We’ve all written about them, if not commented on someone’s blog post about them, if not seen them on our own Instagram or YouTube feeds. Influencers are everywhere and an essential part of modern marketing strategies. In light of the … Continue reading

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The “Money’s-No-Object” Candidate

By: Christine Rex It’s campaign season in American and in DC residents celebrate its coming as if it were the Superbowl. Beltway locals pack DC bars and cheer on candidates during debates as if they were famed athletes. But for … Continue reading

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Here for the Right Reasons: How The Bachelor Franchise Evolved to an Influencer Factory

The final rose was once again among us mere mortals. However, it looks like The Bachelor did not just launch the “perfect love story,” but also presented a new generation of influencers. Premise Before we continue with this blog, let … Continue reading

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Music festival brands on the line amid the COVID-19 pandemic

Amid the COVID-19 pandemic, bars, restaurants, and entertainment venues have been closing left and right in an effort to “flatten the curve” by increasing social distancing through banning the congregation of large crowds. With these closed venues comes canceled events, … Continue reading

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Anime: A Global Marketing Franchise

Are you into either J-Pop, and/or anything related to Japanese lifestyle/culture? If so, you are probably well aware of anime. Animation (a.k.a Anime) is a style of Japanese film and television animation (Grand View Research, 2019) that began roughly around … Continue reading

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TOM BRADY SAYS FAREWELL TO THE PATRIOTS ON SOCIAL MEDIA

Early Tuesday morning, Tom Brady said goodbye to the New England Patriots on his Instagram and Twitter. This closes a chapter and a relationship that Brady has has had with only one team for 20 seasons. Brady is only one … Continue reading

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How a Korean boyband with only one English-speaking member has taken over America and the world by storm

BTS is now the biggest boyband in the world. Their latest album is the bestselling and fastest-selling album of 2020 in “pure sales”, with over 3 million copies sold globally in just three days. BTS has the highest-grossing show ever … Continue reading

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One of the World’s Most Powerful Brand’s That You Didn’t Even Realize

Have you ever been shopping and seen that ‘Made in Italy’ tag? Subconsciously, we correlate a product made in Italy with craftsmanship, quality, heritage and luxury. Brand loyalty is so strong that many consumers will purchase a product just because … Continue reading

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