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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Category Archives: Uncategorized
Word of Mouth – Helping or Hurting Us?
We live in a world where the masses get their formal news from sources like Instagram and Twitter rather than traditional newspapers and evening news television programs. This puts into question the validity of the news being delivered. As a … Continue reading
Posted in Uncategorized
7 Comments
Rhetorically speaking…
As an English major, I am a lover of words. I get a geeky thrill when I read a well-crafted sentence and an even geekier thrill when I can see the way it leads to persuasion. Persuasion is a fascinating subject … Continue reading
Posted in Uncategorized
6 Comments
Influencer marketing in a pandemic
We’ve all written about them, if not commented on someone’s blog post about them, if not seen them on our own Instagram or YouTube feeds. Influencers are everywhere and an essential part of modern marketing strategies. In light of the … Continue reading
Posted in Uncategorized
2 Comments
The “Money’s-No-Object” Candidate
By: Christine Rex It’s campaign season in American and in DC residents celebrate its coming as if it were the Superbowl. Beltway locals pack DC bars and cheer on candidates during debates as if they were famed athletes. But for … Continue reading
Posted in Uncategorized
3 Comments
Here for the Right Reasons: How The Bachelor Franchise Evolved to an Influencer Factory
The final rose was once again among us mere mortals. However, it looks like The Bachelor did not just launch the “perfect love story,” but also presented a new generation of influencers. Premise Before we continue with this blog, let … Continue reading
Music festival brands on the line amid the COVID-19 pandemic
Amid the COVID-19 pandemic, bars, restaurants, and entertainment venues have been closing left and right in an effort to “flatten the curve” by increasing social distancing through banning the congregation of large crowds. With these closed venues comes canceled events, … Continue reading
Posted in Uncategorized
4 Comments
Anime: A Global Marketing Franchise
Are you into either J-Pop, and/or anything related to Japanese lifestyle/culture? If so, you are probably well aware of anime. Animation (a.k.a Anime) is a style of Japanese film and television animation (Grand View Research, 2019) that began roughly around … Continue reading
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4 Comments
TOM BRADY SAYS FAREWELL TO THE PATRIOTS ON SOCIAL MEDIA
Early Tuesday morning, Tom Brady said goodbye to the New England Patriots on his Instagram and Twitter. This closes a chapter and a relationship that Brady has has had with only one team for 20 seasons. Brady is only one … Continue reading
How a Korean boyband with only one English-speaking member has taken over America and the world by storm
BTS is now the biggest boyband in the world. Their latest album is the bestselling and fastest-selling album of 2020 in “pure sales”, with over 3 million copies sold globally in just three days. BTS has the highest-grossing show ever … Continue reading
One of the World’s Most Powerful Brand’s That You Didn’t Even Realize
Have you ever been shopping and seen that ‘Made in Italy’ tag? Subconsciously, we correlate a product made in Italy with craftsmanship, quality, heritage and luxury. Brand loyalty is so strong that many consumers will purchase a product just because … Continue reading
Posted in Uncategorized
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