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Tag Archives: influencer marketing
Authenticity and the Influencer: The Ultimate Paradox
You slowly open one eye. What time is it? Ten minutes before your alarm goes off. Perfect! You can either sleep for ten more minutes or check your phone before it’s time to wake up. You contemplate for no more … Continue reading
McDonald’s Influencer Marketing: Back with Cactus Jack?
A recent article in the New York Post has marketing minds curious. Is McDonald’s latest influencer partnership a bust or a disruptive experience driving sales? Undoubtedly a big win for Travis Scott, partnering with the international fast-food brand valued at … Continue reading
Posted in Uncategorized
Tagged Branding, celebrity, digital marketing, Fashion, influencer marketing, multicultural marketing, Music
6 Comments
Here for the Right Reasons: How The Bachelor Franchise Evolved to an Influencer Factory
The final rose was once again among us mere mortals. However, it looks like The Bachelor did not just launch the “perfect love story,” but also presented a new generation of influencers. Premise Before we continue with this blog, let … Continue reading
The Ethics of Influencer Disclosure: Who is Responsible?
The American Advertising Federation’s Principles and Practices for Advertising Ethics calls upon brands to communicate transparently with consumers. This practice of honest, fair and balanced advertising offered fewer stakes when brand communications were churned out by the brands themselves. The … Continue reading
Are influencers influenced by money?
Last week, I was craving a really good dessert, but I did not have any specific place in my mind to go. All I knew was that I wanted a mouth-water sweet treat–and it would be an added bonus if … Continue reading
Oh Snap. That selfie is actually ‘influencer marketing’
Your favorite celebrity on Instagram isn’t just showing you her favorite pair of shades in that selfie on the beach – she is likely getting paid by the brand to endorse the product to millions of followers –this is the … Continue reading