Category Archives: Uncategorized

Hermes: Weathering The Pandemic Storm, Against All Odds.

When I travel to NYC, I always stop into Hermès on Fifth avenue. I enjoy their ties, shoes, belts, and colognes. As such, I was curious as to how the brand is faring in this tumultuous and strange time of … Continue reading

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Tap into the new business cards of 2020!

Tappy Card is a business card that uses Near Field Communication (NFC) and QR codes to help you network. In the new modern world social media, emails, Linked In, and many other social platforms are important to any business professional. … Continue reading

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Does Cyber Monday Really Matter in a COVID-19 World?

I opened my inbox on Monday, November 30, 2020 and was shocked at the amount of unread emails waiting for me. As someone who is pretty good about clearing out my inbox each day, I was thoroughly confused at how … Continue reading

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Restaurant Suicide When the Marketing Message is Wrong

When you hear the words “Trap Brunch” what are your first thoughts? What type of environment or crowd do you envision might attend this brunch? Next, you hear a local disc jockey promoting this brunch because they work it each … Continue reading

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Pivot Game Crazy

Unlike some companies that have one foot in the grave due to their run-in with the COVID-19 Grim Reaper, there are companies that have been prospering. The companies that have been flourishing throughout this pandemic were quick on their feet … Continue reading

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Gladiator Sales 101

It’s hard to pick up the phone at 7 am on a Monday morning and dial into a Fortune 500 conglomerate where the company’s left-hand structure does not know what the right hand is doing. The ultimate, albeit futile, goal … Continue reading

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Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities

Now is a time when diversity, inclusion, and representation are being discussed openly and often in media and society. Increasingly conscientious consumers have more of a voice and platform than ever before, and they use these to communicate their desires, … Continue reading

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When Art Meets Fashion and Why it Works

Brand partnerships and collaborations are an essential component to successfully marketing your brand. While the obvious collaborators are companies, brands, or influencers within the same industry, unexpected collaborations are sometimes the most successful ones. Alliances allow companies with nothing in … Continue reading

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Machine Learning vs. Advertisers

We have long theorized the day that machines would consume a lot of the jobs people have typically carried out. This trend is expected with car manufacturers, online bank tellers, and food processing, but can this really be anticipated for … Continue reading

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Are Kids still Kids?

“Don’t forget to like, comment, and smash that subscribe button!” says almost every YouTuber, ever. YouTube has become a platform where many creators and internet celebrities share their daily lives, creativity, and new upcoming trends. Because YouTube is a platform … Continue reading

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