Category Archives: Uncategorized

Me trying to keep up with this week’s meme cycle pic.twitter.com/59GpWkIl6o — Fran Zaya, no the other one (@salmattos) April 5, 2018 If you’re like me and you spend a lot of time on Twitter, then you might have noticed … Continue reading →

What are your impressions on the pitch process? Be honest. After hearing Brandon Rochon’s first-hand accounts and watching episodes of The Pitch, I was slack-jawed shocked that so much time, money and energy are expended on projects that may never … Continue reading →

We’re only a few months into 2018, but already the most significant digital marketing trends are being discussed. As I’m sure you’ve learned through our courses already, it’s important to stay on top of digital trends — what was relevant … Continue reading →

Since the advent of social media, the war for hearts and minds is a battleground which has exploded into the palm of every hand holding a smart phone and every set of eyeballs trained on the glow of their computer … Continue reading →

LinkedIn has finally jumped on the video ad bandwagon with native ads for sponsored content. LinkedIn began its beta-testing video for sponsored content last October, and more than 700 brands including GE and Phillips have already started to utilize this … Continue reading →

I must warn you that this blog may contain semantic peril, and may reference “historical smoking”. Yes, I said it, “historical smoking”. For starters, I happened to notice this week that there is a new popular burger chain campaign that … Continue reading →

Last month, GSMA (Global Spéciale Mobile Association) held their global event, Mobile World Congress, in Barcelona. The GSMA represents over 800 carriers and 300 operators worldwide in mobile. This not only includes the AT&T and Sprints of the world but … Continue reading →

The season three premiere of Syfy’s “The Magicians” on January 10, 2018, marks a critical moment for standards and practices regulating basic cable television. The program was the first time basic cable broadcasters intentionally and regularly dropped the unedited version … Continue reading →

Brands are consistently finding ways to stand out from the competition.  You have to be unique and exciting but most importantly, your product has to be differentiated amongst all in the same industry. So how do you make your brand … Continue reading →

If you have known me for any length of time, you would know that I’ve never been into sports. However, that has changed in the last six months. Last October, I found myself with season tickets to the Las Vegas … Continue reading →