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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
Powerful, yet going out of style: TV Ads
TV Ads are a dying breed…or are they? After mocking David Hogg, a 17-year-old survivor of the recent high school shooting in Florida, on Twitter over his college rejections, popular Fox News TV host Laura Ingraham faced major backlash online, … Continue reading
Posted in Uncategorized
3 Comments
What’s trending this week?
Trending in the news this week was the tweet Fox newscaster Laura Ingraham tweet about Parkland survivor/teen activist David Hogg in response to Hogg’s tweet about being rejected by four University of California colleges. Ingraham tweeted the following: In … Continue reading
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3 Comments
You have seconds to grab their attention
While attending a live session for 541 earlier this week, Brandon Rochon made a statement that intrigued me. He said, “you have seven seconds to grab someone’s attention.” While Brandon recited this profound statement, all I could think about was … Continue reading
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3 Comments
Snapchat is No Fool
If you’ve logged on to Snapchat today, you may have seen a filter that looks a lot like another app. Dubbed as an April Fools prank, Snapchat is at it again, throwing a lot of shade towards Facebook. The filter … Continue reading
We’ve Discussed Who Millennials Are? But What Makes Them Buy?
We’ve all now probably went back and forth within our perspective teams asking ourselves the same question, “How do we sell our product to millennials?” This question may have kept some of us up at night, perhaps it was the … Continue reading
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2 Comments
Designing Customer Experience With AI
If you are in the business of selling to consumers, marketing and artificial intelligence (AI) go hand-in-hand with data science and design. Once again creatives gathered for innovative conversations happening at this year’s South by Southwest 2018 (SXSW) conference in … Continue reading
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4 Comments
Post #4 By Bobby Borg: How To Choose One Creative Idea Over Another
For the last two weeks we have been faced with having to choose a big idea upon which to write a final paper and develop a presentation that moves our guest speaker and panel of peers. Many teams have already … Continue reading
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4 Comments
Post #3: Why Do Millennials, And So Many Others, Talk About Being Millennials?
According to a blog post at SingularityHub , Millennials are those born between 1980 and 2000. They range in age between 15 and 35 give or take a few years. Millennials have grown up in a period of great technological … Continue reading
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6 Comments
Everyone and their mothers love GIFs
Yes, hello to you over there reading this blog! I hope you didn’t mind my use of GIF to express my genuine excitement to be talking about GIF with you today. You’ve seen these around—in … Continue reading
Posted in Uncategorized
Tagged ads, bite-size, GIF, micro content, pepsi, product placement, Social Media, strategy
9 Comments
Connecting Integrated Marketing to the Real World
https://www.cmo.com.au/slideshow/524795/10-examples-cutting-edge-marketing-tech/ I have been a passive follower of marketing trends and processes mainly due to my nearly 20 years of working within the entertainment industry. However, I now say passive in the past tense because I feel that CMGT 541 … Continue reading
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