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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Categories
Meta
Category Archives: Uncategorized
How do you get your customers to care?
Traditional advertising techniques are no longer effective. Branded content can no longer be about selling. The most recent Facebook algorithm change emphasizes the need for brands to focus less on their own message and more on what consumers are interested … Continue reading
Posted in Uncategorized
Tagged Advertising, branded content, content marketing, creating content, emotion, storytelling
12 Comments
Marketing ABC’s for Gen-Z
Generation X or the Millennial generation has been known to disrupt marketing techniques regardless of the industry. They shift the way that marketers have to thing due to the way they buy. The internet is filled with articles that posit Generation Xers … Continue reading
Posted in Uncategorized
3 Comments
Marketing Relationships
What came first: marketing or relationships? This week, I saw a neat article about putting sales ahead of marketing. It said, “When entrepreneurs are building their businesses, they often start thinking about their marketing strategy. … They discuss where and … Continue reading
Posted in Uncategorized
3 Comments
A “Big Idea” Creative Campaign by American Express
As we work on our final projects and “big ideas” for CMGT 541, I wanted to share a recent “big idea”/ integrated marketing campaign that was introduced by American Express this week titled “Powerful backing: don’t live life without it”. … Continue reading
Posted in Uncategorized
6 Comments
Bring on the Emotions
If you are in the advertising and branding business, Facebook’s recent change in their news feed algorithm that prioritizes family and friends over brand content may be cause for worry or it may be a sign that you can better … Continue reading
Posted in Uncategorized
5 Comments
Online Spoiler Culture- Are we capable of waiting?
For those of us that watch shows like Game of Thrones, Stanger Things, House of Cards, or Westworld we’ve all waited a certain period (months, or year) to enjoy a new episode of the entire season. However, we might have been victims of … Continue reading
Posted in Uncategorized
10 Comments
The Rise of the Sommelier
Being a sommelier hasn’t been easy. As a woman of color, I’m at a disadvantage, as the wine and spirits industry is dominated by white men. In an era where hospitality and service is glamorized by documentaries like Somm (if … Continue reading
Posted in Uncategorized
Tagged hospitality, sommelier, weird jobs, wine, wine and wear, work
2 Comments
Is it time to delete your Facebook?
By now, you’ve probably heard about it on the news. The controversy began when Facebook had a data scandal in March 2018 involving Cambridge Analytica that impacted up to 87 million Facebook users. Facebook was harvesting hidden data that was … Continue reading
Posted in Uncategorized
4 Comments
Can water get a marketing budget?
Could you live on six gallons of water a day? The residents of Cape Town South Africa will be limited to just 125 litters (or 6.6 gallons) of water per person per day when it hits Day Zero (Van Damn, … Continue reading
Posted in Uncategorized
3 Comments
Tesla Autopilot Trust Worthiness
In recent news, ABC news reported that yet another accident occurred while the Tesla Model X was on autopilot. The driver of the car was on their way to work last week when his Tesla collided with a median barrier … Continue reading
Posted in Uncategorized
4 Comments