Category Archives: Uncategorized

Think about the last show you watched on Netflix. Did you check out the star rating first? Do you check Yelp reviews before visiting a new restaurant? Or, if your organization is implementing a new software, did you search for … Continue reading →

Deep thought about what to write about for this post, I decided to take a brief snack break. I then poured myself a satisfying bowl of Trader Joe’s Honey Nut O’s, a cereal I have enjoyed for years. While shoveling … Continue reading →

Catching someone’s attention and motivating him to buy your product, or at least searching it online, is already enough difficult in 30 seconds. What if all you had were 6 seconds? That’s what YouTube is challenging advertisers to do. In … Continue reading →

The flagship brands owned by the company L Brands are Victoria’s Secret along with Bath and Body Works. However, one is apparently having issues connecting to their consumers. Even though L Brands is currently 234 on Forbes top 500 list, … Continue reading →

That moment of confusion has happened to some of us. A moment where an advertising campaign goes wrong in so many ways when you realize, ‘Wait, you were trying to talk to me. Dear God.’ Whether it was Live for Now (Pepsi) or White … Continue reading →

It is no surprise that brands are integrating more social and political themes into their campaign narratives to boost their social responsibility, as millennial audiences lean towards brands associated with causes (Ames, 2015). However, it should not be taken as … Continue reading →

Last week, YouTube announced its plan to expand its Creators for Change program, an initiative that appoints socially-conscious YouTube influencers as program Ambassadors to combat hate speech, xenophobia, and extremism (Weiss 2017). This program started from last September with 11 … Continue reading →

The development of social networking platforms not only provides connections and information sharing among users but also redefined the concept of privacy. The concept of privacy is increasingly less associated with the quantity of information released, but more intently related … Continue reading →

Social media has become a major marketing tool over the last decade. However, one strange phenomenon has been noticed that there seems to be more efforts being put on social networks than social networking (Rohampton, 2017). This issue has been … Continue reading →

McDonalds broke one of the golden rules of marketing when it launched its newest ad last week… They never mentioned their brand. The new campaign features actress Mindy Kaling talking about, “That place where coke tastes so good,” yet it … Continue reading →