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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
Who knew Whole Foods had a younger, hipper cousin?
Who knew Whole Foods had a younger, hipper cousin affectionately called 365 By Whole Foods? When the new stores were launched just one year ago, they were lauded as the a new, cheaper, millennial-friendly supermarket (Tuttle, 2016). Despite the fact … Continue reading
Posted in Uncategorized
7 Comments
Breastfeeding: When did it become such a big deal?
It’s natural. We all need to eat, especially babies. At one point in our lives we were fed in public, whether it is by bottle or by breastfeeding, but it’s intriguing to know that breastfeeding in public is still a … Continue reading
Posted in Uncategorized
8 Comments
BODY SHAMING IN MARKETING
Recently at the Cannes film festival, film executives and star, Chloe Grace Moretz, were under fire for a trailer cut for her new films “Red Shoes & the 7 Dwarfs.” The advertisement, executed by South-Korea based Locus Creative Studios shows … Continue reading
Do you sponsor a freedom fighter or terrorist?
AT&T, Coca-Cola, Corona, JetBlue, the New York Yankees and Univision are among the corporate sponsors that have pulled their support from the 2017 National Puerto Rican Day Parade. The parade, one of the largest Hispanic cultural events that takes place in … Continue reading
Advertising Teen Suicide for Publicity
Disclaimer: Triggering content below regarding suicide. I’d read about it on CNN and again on People Magazine. At first, I had no interest in the new show about a young teenager who commits suicide and leaves behind 13-tapes to explain … Continue reading
Feminism Sells: Helpful Or Harmful?
As brands are becoming more culturally aware, more empathetic advertisements have appeared in the media. Recently, there was a notable Dove campaign that received negative reviews, mostly in the form of tweets. This may surprise some of the advertising community, … Continue reading
Posted in Uncategorized
3 Comments
He Was Only Smoking Pot…
There you are, sitting at the café around the corner from work on your lunch break with your coworkers when “that topic” comes up. You can insert your own “that topic”, but we all know those conversations that may start … Continue reading
Posted in Uncategorized
3 Comments
Creating Digital Realities: The Difference Between VR, AR & MR
Last week I attended a community meeting for the Creating Reality AR/VR Hackathon being sponsored in part by USC, taking place in November, for anyone interested in participating in or helping to organize the event. As I listened to each … Continue reading
What’s in a Word?
From rattlers to disrupters, and synergy to ideate, how do you keep up with the latest buzzwords? I have a hard enough time tracking the newest fashions, let alone knowing whether or not the professional terms I hear are more … Continue reading
Posted in Uncategorized
4 Comments