Category Archives: Uncategorized

Giveaways & Sweepstakes in the Digital Age: Are They Still Effective?

Today, Diet Coke launched a sweepstakes as part of their “Drink it Up” campaign that encourages consumers to submit the name and story of their hero during the pandemic (Adams, 2020). Whether this is someone’s parent, best friend, or a … Continue reading

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The Art of Collaboration

In the world of social media, influencers are an everyday occurrence. Brands partner with celebrities or traditional influencers to advertise their product in the hopes that their followers will see an endorsement and end up buying the product because their … Continue reading

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Women Warriors Make Your Mark!

Yesterday marked the first day of Supreme Court nominee Amy Coney Barrett’s confirmation hearings. As I half-listened to the remarks in between conference calls, I sat in awe of the importance of this day. I saw remarkable can-do women from … Continue reading

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“Get Woke, Go Broke?” Finding a Scapegoat for Suffering Ratings

Despite having two juxtaposed, inherent natures, sports and politics have been gradually intertwined over the past 60 years as athletes became elevated to celebrity status as broadcast technology made exposure to sports increasingly common and powerful. Iconic images from the … Continue reading

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Did COVID-19 Expose That Fashion Is Not Important?

Many would say that the leaves changing color is the tell-tale sign that fall has arrived. However people like myself in the fashion industry would beg to differ. For a fashion industry professional the real mark of the change in … Continue reading

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Look How Big Has League of Legends Become

Before games like Dota and League of Legends became popular, our familiar e-sports games are generally war3, StarCraft, Red Alert, and Age of Empires. In the early years, these were regular projects of WCG. When Sky won two championships in … Continue reading

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Overcoming IG Algorithms

Social media platforms are notoriously known for constantly switching up layouts and styles and Instagram is no stranger to that. If you’ve been on the Instagram platform a while you might remember a time where your posts were receiving more … Continue reading

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Table Tennis Athletes: Advertising Beyond Public Diplomacy

What do these two pictures have in common? Table tennis and Ai-chan, right! So the question you probably have now is… WHY TABLE TENNIS? Table tennis is one the fastest racquet sports in the world and the response time towards … Continue reading

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Data Privacy: Disruption or Opportunity in Marketing Communication

Information is power, and personal data is money in the 21st century. There is an influx of new customers that are more than willing to give their personal data away at no cost to get rid of privacy banners and … Continue reading

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Podcasts: Blazing the Path for Digital Advertising

I have a confession… I’m addicted to podcasts. But it hasn’t always been that way. I used to ignore the Podcasts app on my smartphone because I didn’t know how to use it and wasn’t intrigued by the idea of … Continue reading

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