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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
Giveaways & Sweepstakes in the Digital Age: Are They Still Effective?
Today, Diet Coke launched a sweepstakes as part of their “Drink it Up” campaign that encourages consumers to submit the name and story of their hero during the pandemic (Adams, 2020). Whether this is someone’s parent, best friend, or a … Continue reading
Posted in Uncategorized
2 Comments
The Art of Collaboration
In the world of social media, influencers are an everyday occurrence. Brands partner with celebrities or traditional influencers to advertise their product in the hopes that their followers will see an endorsement and end up buying the product because their … Continue reading
Posted in Uncategorized
5 Comments
Women Warriors Make Your Mark!
Yesterday marked the first day of Supreme Court nominee Amy Coney Barrett’s confirmation hearings. As I half-listened to the remarks in between conference calls, I sat in awe of the importance of this day. I saw remarkable can-do women from … Continue reading
“Get Woke, Go Broke?” Finding a Scapegoat for Suffering Ratings
Despite having two juxtaposed, inherent natures, sports and politics have been gradually intertwined over the past 60 years as athletes became elevated to celebrity status as broadcast technology made exposure to sports increasingly common and powerful. Iconic images from the … Continue reading
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5 Comments
Did COVID-19 Expose That Fashion Is Not Important?
Many would say that the leaves changing color is the tell-tale sign that fall has arrived. However people like myself in the fashion industry would beg to differ. For a fashion industry professional the real mark of the change in … Continue reading
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9 Comments
Look How Big Has League of Legends Become
Before games like Dota and League of Legends became popular, our familiar e-sports games are generally war3, StarCraft, Red Alert, and Age of Empires. In the early years, these were regular projects of WCG. When Sky won two championships in … Continue reading
Posted in Uncategorized
Tagged e-sport, gaming
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Overcoming IG Algorithms
Social media platforms are notoriously known for constantly switching up layouts and styles and Instagram is no stranger to that. If you’ve been on the Instagram platform a while you might remember a time where your posts were receiving more … Continue reading
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5 Comments
Table Tennis Athletes: Advertising Beyond Public Diplomacy
What do these two pictures have in common? Table tennis and Ai-chan, right! So the question you probably have now is… WHY TABLE TENNIS? Table tennis is one the fastest racquet sports in the world and the response time towards … Continue reading
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3 Comments
Data Privacy: Disruption or Opportunity in Marketing Communication
Information is power, and personal data is money in the 21st century. There is an influx of new customers that are more than willing to give their personal data away at no cost to get rid of privacy banners and … Continue reading
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1 Comment
Podcasts: Blazing the Path for Digital Advertising
I have a confession… I’m addicted to podcasts. But it hasn’t always been that way. I used to ignore the Podcasts app on my smartphone because I didn’t know how to use it and wasn’t intrigued by the idea of … Continue reading
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3 Comments