Digital Media Analytics

Analytics are commonplace for a lot of reasons in the marketing business. They help define who the actual customer is, or who the potential customer might be. They can tell a business owner what is hot and what is not. Analytics can even be a sort of crystal ball to help in looking into the future. It is estimated that by the year 2020, there will be more than 5 billion businesses connected to the internet through wired and wireless means (Strategyanalytics.com, 2016).

Social media is doing a fine job in helping businesses use analytics in ways that can help them go a bit further. Global reach, rather than local reach, can give you mounds of information and can sometimes give you the right kinds of information to help businesses sell to the right demographic. It is important to note that anyone can get this kind of information if they know the right tools to use. Although, website owners are usually the ones who can get them without a lot of bargaining or going to some dark alley offering bribe money to an ominous overcoat, fedora wearing criminal-type.

With Twitter, if an account owner has a particular post that does well, there is a number that is shown at the bottom of the tweet showing just how many users saw that post. You click on it and it takes you to a backend page that only the account owner can view which tells them just exactly where their audiences are. A verified account is all that is needed in order to view this information. It is the same with Facebook

It is the same with Facebook Pages and Instagram. Your photos on Instagram can be accessed by millions, if you have a product you would like to sell, most people would like to see the picture before buying. The digital analytics involved with this social platform are two-fold.

Businesses need to be aware that unless you have the information on-hand and do not need a website, which all businesses should have a website in the 21st century, you are going to need background information on your customers. And what better way than to tap into the vastness of the internet and its connection to the rest of the world and beyond?

~ Robert

Reference

Strategyanalytics.com. (2016). About Digital Media. Retrieved from https://www.strategyanalytics.com/access-services/media-and-services/in-the-home/digital-media/digital-media/about-digital-media#.VwHbwWMzDKs