Does This Pique Your Pinterest? The Untapped Genius of Pinterest Marketing

Although often ignored by SEO experts, Pinterest can be a valuable tool for driving traffic to your website.

First of all, Pinterest has a remarkably expansive audience. According to the company, 250 million people use Pinterest each month, and 50% of those are international (Pinterest, 2018).

Pinterest users often utilize the app to maintain lists of creative ideas, project concepts, retail desires, recipes, and more (Pinterest, 2018). Saved pins will be looked at many times, and since Pinterest started automatically linked photos back to their original websites, consumers are only a click away from a pin to its seller. In fact, 93% of users utilize Pinterest to decide what they want to purchase (Foster, 2018).

What sets Pinterest apart from its social media siblings is its posts’ longevity. Facebook and Twitter posts only have an active life for the range of about five minutes to two hours. In contrast, pins can continuously gain more traction and attention ad infinitum (Tracy, n.d.).

Foster (2018) explains the phenomenon of Pinterest marketing within a case study of one of her own blog posts. She posted a link to her blog post from a travel website on the company’s Pinterest page, and that singular post received over 5k impressions, 3k repins, and most important, drove over 1.5k visitors to the original post on the website within three months. Even after the travel website stopped publishing and marketing, the blog post continues to receive over 600 visitors per month, and the Pinterest account receives over 3.9k impressions (Foster, 2018).

While promoted pins are in inexpensive way to circulate your product, many like Foster can see great success in utilizing Pinterest’s free platform. So why isn’t Pinterest a more widely utilized marketing tool?

Foster, J. (2018). How to use Pinterest to drive high-volume traffic on auto-pilot. Marketing Land. Retrieved from: https://marketingland.com/how-to-use-pinterest-to-drive-high-volume-traffic-on-auto-pilot-241453

Pinterest. (2018). Pinterest audience demographics. Retrieved from: https://business.pinterest.com/en/audience-demographics-user-stats

Tracy, J. (n.d.). A “Pinteresting” approach to marketing: Five strategies for using Pinterest as a marketing tool. Mannix Marketing. Retrieved from:  https://www.mannixmarketing.com/blog/pinterest-as-a-marketing-tool/