Jabs and Right Hooks of Halloween Horror Night

Anyone who has been to this year’s Halloween Horror Night at Universal Studio? I went there last Friday and it scared me a lot….. Anyway, back to the topic. After reading Jab, Jab, Jab, Right Hook, I felt it would be interesting to look at how Halloween Horror Night (HHN) was doing on social media.

Facebook
https://www.facebook.com/HalloweenHorrorNights
On average, every picture of HHN on Facebook has more than 1500 likes and less than 100 shares. It seems like there is still plenty room for improvement next year.The jabs they posted are basically peeks of their scareactors and the scene of the park; the right hooks are the counting downs of the ending of the event. One of the best Jab posts I found is this:
“Join the horde! Share More Dead Than Ever photos with us using The Walking Dead: Dead Yourself App! #UniversalHHN http://bit.ly/HHN14_DY”It is really an interesting way of engaging audiences and the picture they posted has clear logos of Universal Studios. What’s more important is that, people are actually responding!

Twitter
https://twitter.com/HorrorNights
In general, HHN is not doing well on Twitter. In the last few days of the event, it tweets several times about the “password for night” (which I have no idea about) and boring ineffective right hooks like “see you tonight….”. Furthermore, they did not respect the word limits on Twitter by using 5 to 6 tweets to do one storytelling…..

Obviously, the re-tweets and responses are not as many as those on Facebook’s. But at least they created a distinguish hashtage #UniversalHHN…

Pinterest & Instagram
http://www.pinterest.com/explore/halloween-horror-nights/
http://instagram.com/horrornights
I also found HNN’s Pinterest and Instagram page. However, I am not sure if it is a good idea to put horrible pictures on artsy social media sites? Take a look of the pins and pictures and tell me what you think!