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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: litingw
Emotional Marketing/Advertising: Good or Bad?
In recent weeks in China, one of the biggest and most heated topic in advertising and marketing industry is the SK II campaign focusing on a very popular community nowadays in China – the “leftover” women. (I saw another classmate … Continue reading
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Marketing with Instagram Influencers
Marketing With Instagram Influencers Today while I was browsing through my Instagram and doing my daily routine of checking the newest updates of several Instagram influencers that I follow, I suddenly realized why so many brands are looking for suitable … Continue reading
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Jabs and Right Hooks of Halloween Horror Night
Anyone who has been to this year’s Halloween Horror Night at Universal Studio? I went there last Friday and it scared me a lot….. Anyway, back to the topic. After reading Jab, Jab, Jab, Right Hook, I felt it would … Continue reading
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#Bendgate: Marketing Opportunities Seized by KitKat
After customers complained that the newly-released iPhone 6 Plus could bent unexpectedly, lots of brands, not only Apple’s smartphone rivals, have taken to mock the so-called “bendgate” using the hashtag function on Twitter. “Curved. Not Bent.” Samsung wrote on … Continue reading
Design for Sustainable Change
Anne Chick’s book, Design for Sustainable Change (2011) claims that design can help solve societal problems. She discusses how design thinking is evolving and being applied to a much wider spectrum of social and environmental issues. Therefore, design can be … Continue reading
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Go Viral for Humanity
GO VIRAL FOR HUMANITY “In order for people to care, they have to know” – Jason Russel, Invisible Children Viral marketing is defined as a piece of content generated by a person or company that viewers are eager to share … Continue reading
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