Ok, enough of the obscure song lyrics. Have you ever heard of Lodi?
At a recent wine tasting that I attended there were several wines that the group universally loved and they were all from Lodi, California. We were all surprised, and some didn’t even know exactly where Lodi was. Referred to as the “next” Napa, Lodi is a city in California’s Central Valley located about 75 miles east of the famous wine making region (Giglio, 2014).
Upon further research Lodi is anything but the next Napa and the Lodi Wine Commission is working hard to differentiate their unique brand of California wine (www.lodiwine.com).
The Lodi Wine commission wants you to know that Lodi is all about the passion and history of the people making the wine. Their online digital and social presence is very integrated and works to get that point across. They are active on all major social platforms including Instagram, Facebook, Twitter and Pinterest.
Now I know that Lodi is not Napa’s sister to the east, it is more like the crazy cousin they hoped you wouldn’t notice. After all, according to the Lodi Wine Commission, “What you call crazy, we call passion. What can we say, we’re LoCA.”
So, the next time you are drinking a great California Zin, look at the label and there is a good chance it is from Lodi. I might just make a trip out there to see what they are all about the next time I am in the Bay Area!
Giglio, A. (2014). 5 Reasons Why Lodi, California is the Next Napa Valley. Details. Retrieved 4 August 2015, from http://www.details.com/blogs/daily-details/2014/04/why-lodi-is-the-next-napa.html