Tag Archives: Coke

The success of Share a Coke campaign

I have friends that worked at Coke that gave me the heads up last year about the “Share A Coke” campaign. With my name being so common, I walked right out to a grocery store and found my name (Michelle) … Continue reading

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Atlanta’s “World of Coke” – a shrine to a brand

We all know that when it comes to integrated marketing, Coke is pretty much the king.  From television to print ads, online content and more, Coke knows how to integrate it’s marketing channels. But Coke’s taken it one step further … Continue reading

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