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- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Michelle
Creating synchronized moments by Michelle Gipson
When R&B singer Jill Scott released her first album “Who is Jill Scott”, there was no advertising budget. Instead, marketers were employed to create what is loosely termed as “word of mouth” to contact key influencers throughout the market to … Continue reading
The story of a bear and a hare–Creativity helps John Lewis?
John Lewis recently released its Disney-inspired Christmas ad. At the very beginning, the ad tells audiences “there once was an animal who had never seen Christmas”. The animal is a bear that always sleeps over the winter. His friend, a … Continue reading
Do you enjoy shopping in a gallery?
Last week, Carla Sozzani cut the ribbon on her concept shop launched in Shanghai, China. The four-level store was designed by American artist Kris Ruhs and Carla Sozzani. On the first floor are the shops for household items, a bookstore, … Continue reading