Tag Archives: Consumer research

FX Researches Horror Fans to Create Season 6 Campaign

I love how the MCM program at USC integrates to produce a multi-dimensional learning experience. I am currently in CMGT 510 studying campaigns and how they are structured to persuade and influence consumers. In my campaign review paper, I talk about … Continue reading

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Mommy marketing: I have the power! And the stuff!

So, I’m going to have a baby at some point in the near future… the very near future. Our official due date is September 13, a mere six weeks away!  This has big news for all of our friends and … Continue reading

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