Tag Archives: emotion

How do you get your customers to care?

Traditional advertising techniques are no longer effective.  Branded content can no longer be about selling.  The most recent Facebook algorithm change emphasizes the need for brands to focus less on their own message and more on what consumers are interested … Continue reading

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Stay if you dare: how booking.com make the most of Halloween?

Everyone loves Halloween. Kids knock on neighbor’s doors and expect the candies. Teenagers hang out with a group of friends in the horror night at Universal Studio. Adults put on their costumes and indulge themselves in the Halloween parade after … Continue reading

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