Author Archives: Destinee

“MINION” MANIA: HOW FAR IS TOO FAR? – A DISCUSSION OPENER ABOUT VIRAL MARKETING.

The world is at our fingertips so to speak when it comes to marketing communications. If we can dream of it, we can most certainly do it. As technology continues to prosper and trending or viral topics are a dime … Continue reading

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Un-following the “In-Crowd”: When Agency’s Go Against Social Norms

On Monday, June 1st, Caitlyn Jenner made her very public debut to the world on the cover of Vanity Fair Magazine. In addition to the magazine cover, Ms. Jenner also joined Instagram and Twitter where she quickly surpassed a record … Continue reading

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Stay if you dare: how booking.com make the most of Halloween?

Everyone loves Halloween. Kids knock on neighbor’s doors and expect the candies. Teenagers hang out with a group of friends in the horror night at Universal Studio. Adults put on their costumes and indulge themselves in the Halloween parade after … Continue reading

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Email marketing: the future of precise and personalized marketing?

What is the first thing you usually do when you wake up every morning? Brush your teeth? Make Coffee? Or for some people, check emails through smartphones. The truth is that checking emails many times per day has become a … Continue reading

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