Before, if people want to use iPhone, they can only choose AT&T. But The rate of AT&T is very high, and people are not satisfied with AT&T. However, Verizon began to pre-order Verizon iPhone. On the first day of pre-order, Verizon sold all the stock out within two hours. They break the sales record at that time. According to the spokes person of Verizon, if they can sell 11 million iphone, they can improve their sales by 8% of this year.
Because Verizon now is the first big carrier of the U.S., and AT&T is at the second place. Some people are worried that the Verizon will take a lot of market share of AT&T. And people may change their carrier from AT&T to Verizon. So at this time, the brand loyalty seems to be the very important thing for the carrier AT&T. If AT&T wants to keep the previous customers, they need to think making some changes, in order to compete with Verizon.
In my home country China, there are only two carriers, the bigger one is called China Mobile, and the other one is China Unicom. They are always fighting for taking more market share. They all use promotions, commercials, and viral marketing to obtain more consumers from the other carrier. But China Mobile is always at the top and have far more consumers than China Unicom. When iPhone came out, China Unicom got the exclusive rights to sell iPhone, which means if people want to use iPhone legally in China, they need to use China Unicom’s service. However, China is famous for its “special technology” , which is called “jail break”. It means people can buy the iPhone anywhere in the world, and then they use a software to help the original iPhone break the jail. Then people can use whatever carriers’ service. This is kind of illegal, but so far, the police in China could not do anything to stop it, they can just do to prevent smuggling. Reference: http://www.hollywoodreporter.com/news/verizon-iphone-sells-two-hours-96943
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