I have learned many lessons critical to marketing success while in the MCM program. The research I have done in this program has proven organizations who either create or are closely connected to the latest trends tend to be successful. We have seen many examples of success for those who create marketing trends. Organizations such as Coke and Disney have provided guidance for us to unleash our creativity in the business world. Pulizzi (2016) describes the latest trends in 2016 for marketing and shares his perspective on “Influencer Marketing.” Much of our studies have focused all marketing efforts outward towards the public. For this discussion, I would like to focus those efforts inwards toward our internal customers, our employees. Please indulge me for a moment and consider if we took what we have learned and applied it to internal marketing campaigns. How much better would your workplace be?
Influence marketing is described as users looking to their peers for feedback rather than companies (Unknown, 2015). The same can be said for employees within an organization. Each of us have looked to peers for influence and feedback for a variety of reasons. Perhaps we do not receive enough feedback from our boss or the organization has a poor culture surrounding internal communications. What would exceptional internal marketing look like? Who has examples of recent trends in corporate internal communication campaigns?
Pulizzi, R. 2016. Influencer Marketing: The Latest Strategies, Template and Tools. Retrieved from: http://contentmarketinginstitute.com/education/the-complete-guide-to-influencer-marketing-strategies-templates-tools/
Unknown. (2015). 10 Reasons Why Influencer Marketing is the Next Big Thing. Retrieved from: http://www.adweek.com/socialtimes/10-reasons-why-influencer-marketing-is-the-next-big-thing/623407