Monthly Archives: January 2011

Pop-Up Stores Flourishing as New Trend in Consumer Marketing

Come and get it…but hurry.  You’ve only got 96 hours before this limited edition retail experience moves out of town.  Hurry up!  You don’t want to miss out. Pop-up stores—retail outlets that open temporarily and then move on—are sprouting up … Continue reading

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Starbuck’s ‘Trenta’ Size: New Product Marketing Raises Both Excitement & Concerns

Coffee drinkers, unite! For those of you who are loyal to Starbucks…this is probably already old news. Starbucks, one of the most prominent coffeehouse chains in the world have served its loyal customers since 1971. Atmospheric, cozy rooms, a wide … Continue reading

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New and Improved Ways to Market on Facebook?? Or Just Another Annoying Advertisement?

Promoting brands seems to be Facebook’s up and coming tag-on to its current marketing strategy, which seems to be doing quite well anyways.  “Sponsored stories” are now going to be built into different elements of Facebook user pages and will … Continue reading

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Group Buying Systems on the Rise

On January 21st, Google announced that it is preparing to launch Google Offers, a competitor to group-buying giant Groupon1. A few months earlier, Google tried to buy Groupon for more than 5 billion dollars. Groupon rejected Google’s offer and is … Continue reading

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Augmented Reality has become a Reality in Marketing

What was once a far-off idea that existed only in the fantastic worlds of sci-fi classics such as Star Trek, Star Wars and the like, is now a reality and used to push marketing promotions among the young and tech-savvy … Continue reading

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