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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Brittani
What does promoting an ineffective culture – resulting in a billion dollar scandal – get you? Fired.
One of the world’s most recognizable consumer electronics brands has recently announced that at least of the 16 board members, including CEO and President Hisao Tanaka, are resigning over a billion dollar accounting scandal. Toshiba, a Japanese corporation, has been … Continue reading
Posted in Uncategorized
1 Comment
Sharpshooter Steph Curry is just getting started: A $1 billion brand promise
It’s no coincidence that on the eve of the NBA championship finals that Under Armour hitches itself to the recently announced most valuable player in the league and now NBA champion: Stephen Curry. The two-time NBA All-Star is a sharpshooter … Continue reading
Posted in Uncategorized
5 Comments
Dispensing Brands One “Coin” at a Time…
Picture this. It’s Valentine’s Day 2014 and you are walking down a street with your sweetie. Suddenly… As part of their ongoing global Open Happiness campaign, Coca~Cola installed a vending machine in Turkey to encourage couples to #shareacoke on one … Continue reading
Posted in Uncategorized
4 Comments
Savor the Spotlight for now, eBooks. It Might not Last for Long.
Remember the days when we used to visit bookstores, and spent hours browsing its shelves? Some of our pastimes included sitting on a couch while absorbed in our favorite reads. Now imagine getting cozied up with a hard and angular … Continue reading
Starbuck’s ‘Trenta’ Size: New Product Marketing Raises Both Excitement & Concerns
Coffee drinkers, unite! For those of you who are loyal to Starbucks…this is probably already old news. Starbucks, one of the most prominent coffeehouse chains in the world have served its loyal customers since 1971. Atmospheric, cozy rooms, a wide … Continue reading
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8 Comments