Monthly Archives: August 2015

Airbnb’s Successfully Charming PR Stunt

Creative stunts have been deemed as a high-risk, high-reward feats. Marketing or PR stunts have the potential to make or break a company’s image and reputation. If executed correctly, the stunt could shoot the company’s brand into reshare trending heaven, but … Continue reading

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Why Email Marketing Is Still Effective

Have you ever browsed through your inbox and noticed an email from that one place you shop at grabs your attention with that one deal? You know, that sweet deal that entices you to open that message, click on the … Continue reading

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Special Olympics World Games 2015 Los Angeles: An Effective Marketing Campaign

The 2015 Special Olympics, in Los Angeles, started on July 25 and ended on August 2. The event featured thousands of athletes and was sponsored by many world renowned corporations (Special Olympics, 2015). Hosted at both USC and UCLA, the … Continue reading

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Effectiveness of Advertising Soundtracks

Many commercials, in today’s era, use popular groups or celebrity entertainer soundtracks to help promote their brands.  These songs can often help in attaching a memorable groove or catchy tune so that the product can be recalled easily by a … Continue reading

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Cyber-Bullying: The Dark Side of Social Media

Serena Williams, one-half of the dominating tennis duo The Williams Sisters as well as a singles tennis phenom, has risen to the top of the athletic food chain as THE GREATEST OF ALL TIME female tennis player!! Serena is a … Continue reading

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