Author Archives: Jason Williams

NFL and Corporate Social Responsibility

The National Football League (NFL) has come under a lot of scrutiny lately around issues ranging from domestic violence, cheating scandals, drug abuse and civil unrest issues such as fighting and drug usage.  However, most of these incidents are isolated … Continue reading

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Effectiveness of Advertising Soundtracks

Many commercials, in today’s era, use popular groups or celebrity entertainer soundtracks to help promote their brands.  These songs can often help in attaching a memorable groove or catchy tune so that the product can be recalled easily by a … Continue reading

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Coca Cola – Warm & Fuzzies or Pins & Needles?

Think for a moment of a Coca Cola ad – I doubt there’s a reader out there that can’t do this; snuggling polar bears, soccer goals, popping red bottles, or people uniting are some themes that may come to mind. … Continue reading

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In the Marketing Mix, PR Rises to the Top

Once the darling of the marketing mix, advertising has taken a back seat to public relations in the marketing programs of a growing number of technology companies. Continue reading

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Driving Brand Awareness By Letting Others Do Your Talking

When I took my first job as a public relations account executive in an integrated marketing agency back in the late 90s, the vast majority of our technology clients spent a large percentage of their marketing budgets on the creation … Continue reading

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