Monthly Archives: October 2016

“Are you one dimensional?”

Posted on October 12, 2016 by Mitzi

“Integrated marketing communication is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication”(Persuit, McDowell Marinchak, Ebrary, 2016, p 1). As an undergrad in PR we learned to … Continue reading →

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Where have the brand logos gone?

Posted on October 11, 2016 by Carlos

       Millennials are disrupting the way consumer shop. Retailing 101 shows that brand logos are an effective way to integrate marketing communication while advertising the brand. Retailers such as Ralph Lauren and Abercrombie and Fitch have built an … Continue reading →

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Emotions: They Made Me Do It….

Posted on October 10, 2016 by Lilia

Being that I am turning 30 at the stroke of midnight, the following statistic struck a cord: “By age 30 you have seen close to two million commercials” (ISPO News, n.d.). Can you remember the last commercial you have seen? … Continue reading →

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Bloggers are Shaking Up the Beauty Industry

Posted on October 10, 2016 by Leyla

(http://www.makeupandbeautyblog.com/wp-content/uploads/2016/01/interns.jpg) Beauty lovers, this one’s for you! Remember the excitement you used to feel when the newest issue of your go-to fashion publication would hit the stands or your mailbox and you’d flip straight to the beauty section to see … Continue reading →

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Marketing, “Tingleheads,” and…..Fried Chicken?

Posted on October 10, 2016 by Cindy

While researching new marketing campaigns and tactics, I came across a recent commercial for Kentucky Fried Chicken (KFC) that seemed…well, it seemed a tad bit weird and it was uncomfortable to watch. The commercial features Colonel Sanders whispering softly about … Continue reading →

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Advertising Battlefields

Posted on October 9, 2016 by Michele

We are approaching the end of what has been arguably the most unusual presidential election campaign of our lives. With social media taking a stronger place in disseminating the candidates’ messages and tweet rants, Wikileaks and Russian hackers releasing confidential … Continue reading →

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Micro-Influencers, Enjoy That Sweet Cash While You Can

Posted on October 8, 2016 by Kristin

Digiday announced the “rise of ‘micro-influencers’” in April 2016. This week, the site had an article that forecasted imminent doom for the micro-influencer market. What a difference a couple of months makes. There’s no clear consensus, but Digiday, at least, … Continue reading →

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Insecure and Sleep Deprived: A New Mom Shops at Night

Posted on October 7, 2016 by Cecilia

Since the arrival of our baby girl three months ago, I often find myself sleepless in the middle of the night.  After feeding her at 2:30 a.m., it takes a moment for her to go back to sleep. When she … Continue reading →

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Just tell me what you want…

Posted on October 5, 2016 by Steven

I began shopping, it always begins with an idea, I was in the dominant mode of buying. Not sure what I wanted but knew I wanted to buy something… If not for me, then for the that special someone, or perhaps … Continue reading →

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Even James Bond Can be Defeated by This Mistake . . .

Posted on October 3, 2016 by Jennifer Eting

The other day, I came across what I thought was a trailer for an action movie. I watched as the James Bond-like character performed death defying feats amidst moving vehicles and terrifying explosions without even breaking a sweat (Nudd, 2016). … Continue reading →

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