Monthly Archives: November 2016

Have you noticed that common sense, decency, and politeness have gone the way of rotary phones and dial-up Internet? The presidential elections of 2016 have me feeling some kind of way! Raise you hand if you took a break from … Continue reading →

Sunglasses are awesome. I wear them all the time. So I googled this subject and found a video by Casey Neistat. People wear different styles and brands; for various reasons. Prices vary from very generic about $1.00 at Dollar Tree … Continue reading →

In a time where it seems that racial tensions are on the rise, a few brands have decided to show the world where they stand.  Brands such as Apple, with their Human Family commercial, and Nike, partner with Chance the Rapper … Continue reading →

When you google “college degree,” you will easily find at least one article opening with a question, “Is college degree worth it?” As a graduate student at USC and a current administrator in a university, I praise how valuable higher … Continue reading →

  “I still think she’s a wonderful singer and performer, and some of the music on Lemonade is fantastic. But I have to be honest, I preferred the old Beyoncé. The less inflammatory, agitating one. The one who didn’t use … Continue reading →

Hip-Hop Culture has made it’s way into the mainstream. With Hip-Hop artists topping the Billboard Hot 100, hip-hop artists are gaining mainstream success and attention. Advertisers are listening and capitalizing on that appeal. The number 1 song this week is … Continue reading →

Have you ever found yourself reading an article in a magazine, only to realize that it was actually an advertisement? This is known as native advertising, which is a paid ad that is usually information based and seamlessly blends in … Continue reading →

What an UGLY election this has been.  It would have been difficult to put forth two worse candidates.  Hilary is, well, Hilary.  Trump, is well, Trump.  I don’t think I even need to say much more than YAY, it’s over. … Continue reading →

What can we learn from the top 100 mobile app marketers? As the third screen becomes the first screen, what trends and insights do the top performance advertisers on mobile have to offer? To answer this question, I regularly conduct a … Continue reading →