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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Monthly Archives: March 2017
Who do you like to hear from? Celebrity or Micro-influencers?
For the longest time, traditional brands did things like this with either celebrity endorsement (Jordan + Nike) or fictional mascots (Fido Dido+ 7 up). While both of these models have proven highly successful in the past, the changing landscape of … Continue reading
Posted in Uncategorized
2 Comments
Should Brand Share Control of the Message with the Public?
Dove’s conceptual ad campaign of ‘Real Beauty’ since 2004 has been one of the most talked-about cases over the decades. Some celebrate it as an inspiring template for creating buzz and building an emotional connection with consumers, while some criticize … Continue reading
Posted in Uncategorized
Tagged Advertising, Brand, brand association, dove, IMC, Marketing to Women, Real Beauty, strategy
2 Comments
The New York Times has something to say at the Oscars
Ah, the Oscars, an 89year-old event honoring achievement in the motion picture arts. For the occasion, this past Sunday, the normally tourist ridden Hollywood Blvd turned into an actual avenue of movie stars gliding down the red carpet as human … Continue reading
Posted in Uncategorized
1 Comment