Tag Archives: strategy

Should Brand Share Control of the Message with the Public?

Dove’s conceptual ad campaign of ‘Real Beauty’ since 2004 has been one of the most talked-about cases over the decades. Some celebrate it as an inspiring template for creating buzz and building an emotional connection with consumers, while some criticize … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | 2 Comments

Secret Sauce to Effective Marketing

I recently came across a blog post by Strong Social. It didn’t necessarily state anything new or revolutionary. It did however bring attention to something simple and obvious that is extremely critical to anyone who works in communication: It is … Continue reading

Posted in Uncategorized | Tagged , , , | 1 Comment

Craft beer: Is this market “saturated”?

It’s Fall, so naturally, I think about football…and beer. I load myself up in my Uggs and flannel shirt and head on down to my local grocery store to stock up before the big tailgate party. But wait! Where did … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | 6 Comments

Jed and Jenny: A story of persuasion

I thought it might be fun to use an infographic to illustrate an important communication topic. The Persuasion Knowledge Model was the first theory of persuasion to account for the knowledge possessed by a message’s receiver in the outcome of the … Continue reading

Posted in Uncategorized | Tagged , , , | 3 Comments

It’s still a $50bn business in the US-marketing strategies in cosmetics industry

As a makeup addict myself, I spend over $150 every month on all types of cosmetics such as makeups, perfumes, skin cares, nail polishes and so on. The global cosmetics industry is still considered to be a multibillion dollar business. … Continue reading

Posted in Uncategorized | Tagged , , , , | 10 Comments

The Rabbit and the Hare

Stunning the campus, the state and higher education, the University of Virginia’s governing board forced the resignation of its first female president. Citing “philosophical differences of opinion” President Teresa Sullivan will step down August 15 after two years and two … Continue reading

Posted in Uncategorized | Tagged , , , , | Comments Off on The Rabbit and the Hare

Making Marketing Mobile

Another significant shift is beginning to occur in how consumers utilize the interactive space.  The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to affect user behavioral patterns and interactions with online content.  … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Porsche Makes a U-Turn: Just Your “Everyday” $80,000 Sports Car!

When you think about the Porsche brand, you generally associate them with characteristics such as class, exclusivity, luxury and performance. Since their establishment in 1931, the company’s marketing campaigns have generally reflected these characteristics, building a narrative dominated by sex appeal and extreme … Continue reading

Posted in Uncategorized | Tagged , , , , , | 7 Comments