Monthly Archives: March 2017

Who do you like to hear from? Celebrity or Micro-influencers?

For the longest time, traditional brands did things like this with either celebrity endorsement (Jordan + Nike) or fictional mascots (Fido Dido+ 7 up). While both of these models have proven highly successful in the past, the changing landscape of … Continue reading

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Should Brand Share Control of the Message with the Public?

Dove’s conceptual ad campaign of ‘Real Beauty’ since 2004 has been one of the most talked-about cases over the decades. Some celebrate it as an inspiring template for creating buzz and building an emotional connection with consumers, while some criticize … Continue reading

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The New York Times has something to say at the Oscars

Ah, the Oscars, an 89year-old event honoring achievement in the motion picture arts. For the occasion, this past Sunday, the normally tourist ridden Hollywood Blvd turned into an actual avenue of movie stars gliding down the red carpet as human … Continue reading

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