Monthly Archives: July 2017

Introducing Change to Audiences

How does a brand as old as the British sci-fi show Doctor Who keep things fresh while still delivering for longtime fans? Well, today the show announced that for the first time in its 54-year run, the main character of the … Continue reading

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Super Hero Overload?

Spiderman Homecoming, the recently released and over-hyped latest addition to the Marvel Comics Avenger movie family, hit the screens with a box office opening exceeding $100 million.  Despite terrific reviews and a Rotten Tomatoes score of 94%, I can’t help … Continue reading

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Are Co-Branding Partnerships the Newest Thing?

  I recently took a flight to New York on a Delta Airlines flight.  Having become more keenly aware of brands and their marketing efforts, I was surprised to notice the total integration of marketing the Delta brand directed at … Continue reading

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From Fanfare to Fan Fairs

As companies compete for the eyes, ears, and hearts of audiences everywhere, they continue to push the envelope with their direct-to-consumer initiatives.  This is increasingly clear in the growing number of conventions targeting fans across the nation – and the … Continue reading

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5 Rings, 5 Cities

Something must be done about the way the Olympics are held. If the cost to host in Rio, Sochi and Beijing are any indication of the ramifications for hosting the spectacle, then the International Olympic Committee might just reconsider other … Continue reading

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Are influencers influenced by money?

Last week, I was craving a really good dessert, but I did not have any specific place in my mind to go. All I knew was that I wanted a mouth-water sweet treat–and it would be an added bonus if … Continue reading

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Ever Wonder What the Most Epic Brand Meltdown Looks Like?

Whoever said there’s no such thing as bad publicity may want to revisit that concept, especially after the internet witnessed one of the most legendary and public meltdowns in recent online history. No, it’s not one Lindsay Lohan’s semiannual, self-inflicted … Continue reading

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