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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
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Monthly Archives: March 2018
We’ve Discussed Who Millennials Are? But What Makes Them Buy?
We’ve all now probably went back and forth within our perspective teams asking ourselves the same question, “How do we sell our product to millennials?” This question may have kept some of us up at night, perhaps it was the … Continue reading
Posted in Uncategorized
2 Comments
Designing Customer Experience With AI
If you are in the business of selling to consumers, marketing and artificial intelligence (AI) go hand-in-hand with data science and design. Once again creatives gathered for innovative conversations happening at this year’s South by Southwest 2018 (SXSW) conference in … Continue reading
Posted in Uncategorized
4 Comments
Post #4 By Bobby Borg: How To Choose One Creative Idea Over Another
For the last two weeks we have been faced with having to choose a big idea upon which to write a final paper and develop a presentation that moves our guest speaker and panel of peers. Many teams have already … Continue reading
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4 Comments
Post #3: Why Do Millennials, And So Many Others, Talk About Being Millennials?
According to a blog post at SingularityHub , Millennials are those born between 1980 and 2000. They range in age between 15 and 35 give or take a few years. Millennials have grown up in a period of great technological … Continue reading
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6 Comments
Everyone and their mothers love GIFs
Yes, hello to you over there reading this blog! I hope you didn’t mind my use of GIF to express my genuine excitement to be talking about GIF with you today. You’ve seen these around—in … Continue reading
Posted in Uncategorized
Tagged ads, bite-size, GIF, micro content, pepsi, product placement, Social Media, strategy
9 Comments
Connecting Integrated Marketing to the Real World
https://www.cmo.com.au/slideshow/524795/10-examples-cutting-edge-marketing-tech/ I have been a passive follower of marketing trends and processes mainly due to my nearly 20 years of working within the entertainment industry. However, I now say passive in the past tense because I feel that CMGT 541 … Continue reading
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What will Millennials do?
While the digital age and social media changed the game for advertising, it is the millennial generation that is continuing to be a major hurdle for marketers. According to Forbes article in 2017, there were 80 million millennial consumers with … Continue reading
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3 Comments
The value of quirky in-store marketing.
I read an interesting article this morning about a series of layoffs this week of Whole Foods employees both at the store and regional levels. Many of these layoffs included graphic artists and other employees who assist with in-store and … Continue reading
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5 Comments
Unlocking or draining brand potential?
Dyson, the British technology company who brought the world the bagless vacuum cleaner, is taking a leap into a new field – automotive industry. The company announced a £2bn project to develop and build electric cars from scratch. Dyson is … Continue reading
Posted in Uncategorized
4 Comments