Monthly Archives: March 2018

Social media has been in the spotlight more than usual lately, and not for positive reasons. Snapchat saw stocks tumble multiple times in recent weeks, while Facebook is taking heat following news that it essentially gave away users’ personal data. … Continue reading →

Building and fostering an authentic brand relationship with consumers has been a running theme throughout our course materials this semester.  Not only have Heath & Heath (2007), Young (2014), and Vaynerchuck (2013) all discussed the importance of connecting with consumers, … Continue reading →

Right now in the news is the issue of Facebook’s use of user data and possible privacy violations. Part of the concern, noted in this New York Times article is third parties being able to also use and mis-use that … Continue reading →

  Have you ever been annoyed by ads of an item that you saw on Amazon or another online store that you added to your cart or wishlist didn’t quite purchase yet? I’m sure all of us have been in … Continue reading →

Gary Vaynerchuk (2013) in his book, “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World” argued that brands and their marketers cannot continue to ignore social media and he urged them to understand how … Continue reading →

Customer loyalty, the metric many believe to be the holy grail of marketing, can be oh so hard to pin down. In a world with overwhelming numbers of options in every arena and rapidly decreasing consumer attention spans, it can … Continue reading →

Snapchat recently found itself in hot water after it allowed an ad slip through the cracks that asked users if they’d rather “Slap Rihanna” or “Punch Chris Brown”. Aside from this being an ad that is offensive due to the … Continue reading →

Recently I read an article about how researchers from tech firms CereProc and ROTHCO and the Times of London collaborated to recreate a speech by John F. Kennedy that he never made.  The speech was the speech he would have … Continue reading →

I assume that most of us reading this are currently working on big integrated marketing campaigns for big companies in our 541 sections. These campaigns might involve television ads, billboards, a social media presence, the whole enchilada — but they’re … Continue reading →