Monthly Archives: October 2018

Impact of Social Media Marketing on tourism and other businesses: Let’s travel the world on Social Media!

Before there were computers, trips were planned through a travel agent and one would stay where the travel agent would book accommodations. We trusted travel agent to make our trip memorable. Today we trust the Virtual Word of mouth (VWOM) … Continue reading

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Stop Trying To Be The Same, Be Different

I can remember when I was young how most of the so called “cool kids” where the ones that had the “It” brands. At that time Nike, Quicksilver, Stussy, Tommy Hilfiger Airwalks and Timberlands were all considered “in” by different … Continue reading

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Has Political Marketing Gone Too Far?: The Kavanaugh Case

Lately, it seems as though the Kavanaugh case has been consuming most of my thoughts. For those of you who are not aware, Brett Kavanaugh is a judge who was set to be appointed to supreme court when Dr. Christine … Continue reading

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California Laws Disable Cannabis Marketing Avenues

California has recently become overrun with businesses attempting to sell cannabis since the state’s legislation made recreational marijuana use legal. This also came with a rush for the California departments responsible for overseeing the proper use of it to create … Continue reading

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Rich Media Advertising: A New Way to Engage

Have you heard of rich media? No, it’s not media reserved for the affluent. Rich media can be defined as “any form of content that deviates from normal text and static images and engages with the end user,” ranging from … Continue reading

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A Potentially Perfect Pitch Process

Sitting down to watch “The Pitch” series has been truly educational.  I mean I know those types of meetings exist, obviously I have watched them for this class. When I was little and my friends and I would sit around … Continue reading

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How Siri-ously do you take your Privacy?

Hey there. Are you listening…? Well, your phone is. Last week I was at a party and talking about the cake, which was made by Nothing Bundt Cakes. Everyone loved it and was talking about how much we loved it. … Continue reading

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Is AI technology the answer for brands to tackle a societal crisis?

You will never find a shortage of organizations dealing with a crisis that is spread out throughout the news. Recently, Levi Strauss took a stand against gun control and gun violence (washington post, 2018), Nike sponsorship of Colin Kaepernick became … Continue reading

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Is it Time for a Shift in Advertising?

Over the past several years advertising has been heavily under attack. Print advertising is being closely examined under a microscope more so than other media outlets due to the strong stereotypical representations of femininity and consumption displayed in ad contents. … Continue reading

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