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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: communication
Jab Baby Jab!
It has occurred to me that everywhere I go I literally run into or barely miss running into someone who is looking down at their phone and not paying attention to where they are going. I try my hardest to … Continue reading
Posted in Uncategorized
Tagged communication, Integrated Marketing, Integrated Marketing Communication, Marketing
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Stop Trying To Be The Same, Be Different
I can remember when I was young how most of the so called “cool kids” where the ones that had the “It” brands. At that time Nike, Quicksilver, Stussy, Tommy Hilfiger Airwalks and Timberlands were all considered “in” by different … Continue reading
‘I’m With Her’: Deconstructing Clinton’s Failed Presidential Bid
It’s highly doubtful that Hillary Clinton’s campaign slogan doomed her presidential hopes. No, that falls into another area of communication: her inability to connect with people on a human level. But, roll with me here a minute on the slogan. … Continue reading
How Belgium conquered the world.
From the age of seven, I spent about ten years in Belgium, culminating in grad school in Leuven—home of Stella Artois—and a stint working in Brussels, the capital city. Belgium is a small country about the size of Maryland, with … Continue reading
Posted in Uncategorized
Tagged Annenberg, Beer, belgium, beverage, Brand, Branding, communication, country of origin effect, high-touch, hipster, Marketing, stella, trappist, USC
10 Comments
WILL YOU MAKE A BABY WITH ME?
(AKBaby, 2011) It all started in the fall of 2011, when the Japanese pop music sensation AKB48, Guinness World Record holder (Guinness World Records, 2010) for the world’s largest 64 member pop band, started a new marketing communication blitz launching the … Continue reading
Posted in Uncategorized
Tagged Aaron Fowles, AKB48, AKBaby, Annenberg, Brand, communication, Democratic, Fan, Guinness, Integrated Marketing, Japan, Japanese, Marketing, Natsumi Hirajima, Pop, Rumi Yonezawa, USC, Yasushi Akimoto
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The Rabbit and the Hare
Stunning the campus, the state and higher education, the University of Virginia’s governing board forced the resignation of its first female president. Citing “philosophical differences of opinion” President Teresa Sullivan will step down August 15 after two years and two … Continue reading
Posted in Uncategorized
Tagged collaboration, communication, public education, strategy, transparency
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Making Marketing Mobile
Another significant shift is beginning to occur in how consumers utilize the interactive space. The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to affect user behavioral patterns and interactions with online content. … Continue reading
Posted in Uncategorized
Tagged Advertising, Android, brand association, Branding, brands, communication, Facebook, google, integrated, Integrated Marketing, iPad, iPhone, mobile, PC, QR Codes, smartphone, Sports Marketing, strategy, tablets, Technology, Twitter, University of Southern California
2 Comments
April Fools Day: An Innocent Joke or an Opportunistic Marketing Communication Strategy?
Once a year the public have become accustomed to an inundation of bogus stories circulating through popular press outlets. April Fool’s Day offers an opportunity for journalists to distribute wacky and farfetched content in the hope that they can hoodwink … Continue reading
Posted in Uncategorized
Tagged April Fools, bmw, brands, communication, google, groupon, Marketing, virgin
5 Comments