Monthly Archives: November 2018

It has been a few weeks since the 2018 Mid-term elections resulted in Democrats winning back control of the House of Representatives and several governorships and state legislatures. Republicans managed to hold onto contol of the Senate and even increased … Continue reading →

Have you heard of Generation C? If not, join the club. I heard of this cohort just last week while discussing target audiences for a presentation for class. They are the new cohort that must be catered to in the … Continue reading →

I was camping in the desert with a group of CrossFit buddies earlier this Fall when I first heard the term ‘Internet of Things.’  I had no idea what it meant, but I kept hearing the term in the news, … Continue reading →

HELTON IS AT RISK AS OUR HEAD COACH Looking back earlier in the season, the Trojans were rank #7 in the Pac 12 with Clay Helton returning in his third year as head coach. Helton came back with an overall … Continue reading →

In recent weeks we’ve talked a lot about trends and how understanding them can be valuable to our own projects and ideas. When something becomes popular, and acts as a trend in pop culture, the hype surrounding the brand or … Continue reading →

Two luxury brands faced backlash recently for campaign ads that claim to be culturally ignorant and disrespectful. Although both, Dolce & Gabbana and Dior, have pulled the ads on all or parts of their media platforms, their public response has … Continue reading →

We’re rascals, scoundrels, villains, and knaves. Yo ho, yo ho! No, I’m not talking about pirates; I’m talking about digital marketing and sales departments all across the country. In the open waters of list building, cold emailing, and digital ad … Continue reading →

When I log into Netflix, I always notice the first trailer that comes up is a Netflix film. If you are not already aware, Netflix has almost surpassed HBO in nominations and Emmy wins for their new shows and there … Continue reading →

Earlier today I did some early Black Friday shopping and during check out a few sales associates asked me if I’d like to make a donation to charity. I recall some years back being exposed to these type of fundraising … Continue reading →

What does your inbox look like right now? Chances are, you’re seeing lots of emails from brands touting their Black Friday and Cyber Monday deals. Don’t worry, you didn’t miss a day. It’s not Friday yet. As one retailer put … Continue reading →