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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Monthly Archives: June 2019
Feeling secure about your relationship with social media?
Have you taken a social media break lately? If so, you are part of a growing segment of the population. According to Pew Research Center, 42% of Facebook users have admitted to taking a break from checking in on the site, in … Continue reading
Posted in Uncategorized
2 Comments
The new ‘Dream Jobs’ – How Companies are Attracting Consumers
The other day, as I scrolled through my Facebook feed as I usually do once a day, I came across this article from KTLA 5 News: “Reynolds Wrap Seeks Someone to Eat Ribs and Travel Around the U.S. – for … Continue reading
Posted in Uncategorized
5 Comments
More Creativity Through Diversity
Trying to solve a problem? Look at it from fresh angles. The Far Sidecomic above shows how diversity in your team can broaden problem solving and creative work. This works for new approaches in marketing or any creative pursuit … Continue reading
Posted in Uncategorized
Tagged Creative, diversity, marketing strategy, marketing teams, Marketing to Hispanics, Marketing to Women
2 Comments
Marketing Communications & The Digital Age: The Influencer Impact
In today’s world, social media marketing has taken on an entirely new form as result of sponsored content and influencers. Just five years ago, digital marketing and social media marketing was creating a business Facebook or Instagram page. Today, it … Continue reading
Posted in Uncategorized
5 Comments
The Science of Color Branding
The Science of Color Branding Yellow is known to be a dominant color in the food industry (Artitudes Design, 2018). Some of the popular fast food restaurant chains such as McDonald’s, Subway, and Denny’s use yellow in their brand marketing … Continue reading
Posted in Uncategorized
2 Comments
Mommy Blogs – A Hobby Turned Into A Business
Everyone has heard of the “Mommy Bloggers” and how many of them have been able to make a living out of just sitting at a computer and writing about their personal experience. Sounds the ideal way to make a living … Continue reading
Posted in Uncategorized
3 Comments
For an $18 lipstick, I better NOT get a rash!
I’m a sucker for a good advertisement and somehow while scrolling through Instagram “they” knew I needed a new lipstick for summer. The next day I purchased the color that was featured in the ad (alert MAC and Instagram ads, … Continue reading
Posted in Uncategorized
6 Comments
Yummmm! Blue Apron options make me feel like I could be on the Food Network.
What makes a meal service successful? Is it easy to make dinners for working professionals? Parents who need assistance with grocery delivery and easy pre planned food options? Individuals who want to lose weight and think having a pre portioned … Continue reading
Posted in Uncategorized
3 Comments
We Need to Market… Oh, Do We?
My first marketing job was with a healthcare system. Shortly before the holiday season, I was called inside the Chief Medical Officer’s (CMO) office and was told we would be bringing on a new Pediatrician after the holidays and needed … Continue reading
Posted in Uncategorized
4 Comments
Sports Sponsorships Shift to Social Media
Large sporting events such as the World Cup, U.S. Open, NBA Finals and the Super Bowl gather crowds of people and build a sense of community. There is unrivaled passion, commitment and enthusiasm towards sports – whether it towards a … Continue reading
Posted in Uncategorized
6 Comments