Monthly Archives: June 2019

#ForTheBrandwagon

Posted on June 10, 2019 by Katie Chvostal

Okay, I’ll admit it, I am (or was, tear) a huge Game of Thrones fan. I was one of the 17 million plus people eagerly awaiting the premiere of the series’ eighth and final season. When the day finally arrived … Continue reading →

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Who is Gen Z…Really?

Posted on June 10, 2019 by Brea

Millennial is a buzzword many of us marketers are tired of hearing. Of course, it’s important to know and understand every generation of consumer, but honestly, I’m ready for a new challenge. Well, there’s a newer billion dollar generation to … Continue reading →

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No One Gives a [insert favorite expletive] About You!

Posted on June 10, 2019 by Curious Nathan

You are stranded on a deserted island. You know nothing about this island and there is no obvious food, water, or shelter. Who would be the one person that you would want to be there with you? You would probably … Continue reading →

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Touting Trout and the Real American Dream

Posted on June 10, 2019 by Marcia

Touting Trout and the Real American Dream Children have a place in marketing, a very substantial one. They see a candy bar, burger or cereal box with their favorite sports hero and they begin to develop a deep need to … Continue reading →

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Defacing The Internet With The North Face

Posted on June 10, 2019 by Paul

It’s of common approach that online marketers employ a strategy of disrupting the online space to garner attention among unexpected viewers. Consider the documentary film Fyre, which debut this holiday season. In the film, social media agency Jerry Media/Fuck Jerry … Continue reading →

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Not So Fast!

Posted on June 10, 2019 by Benita

Now more than ever, consumers and shareholders are expecting major corporations to do their part to protect the environment.  Climate change, greenhouse gas emissions, and depletion of natural resources have all been attributed to global economic development.  As a result, … Continue reading →

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Does social influencing mean the end to advertising agencies as we know them?

Posted on June 10, 2019 by Carissa

It has become common knowledge that in order for a brand to create an integrated marketing plan they need to incorporate (or at the least explore) the use of social media and the specific use of influencers to drive consumers … Continue reading →

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Taylor’s Swift Marketing Strategies

Posted on June 9, 2019 by Yvonne

Taylor Swift employs unique marketing strategies like no other celebrity. According to INC, “If they gave Grammys for salesmanship, Taylor Swift would own the category.” Even if you are not a Taylor Swift fanatic, you can still learn an abundance … Continue reading →

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Newspapers: Where Readers Go, Ads Will Follow

Posted on June 9, 2019 by Elizabeth

About 15 years ago, when I worked for a daily newspaper in Northern California, I was in a meeting with my editor and other reporters discussing the type of stories our team should focus on in the coming year. I … Continue reading →

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Misleading Consumers with Product Labeling: Ethical or Not?

Posted on June 8, 2019 by Elizabeth

As the main grocery shopper in my house, I am constantly scanning food labeling and signage at the grocery store. I’ve recently noticed that more and more products are advertising with enticing labels such as “non-GMO,” “cholesterol free,” “organic,” “superfoods,” … Continue reading →

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