Tag Archives: marketing strategy

Oh Snap. That selfie is actually ‘influencer marketing’

Your favorite celebrity on Instagram isn’t just showing you her favorite pair of shades in that selfie on the beach – she is likely getting paid by the brand to endorse the product to millions of followers –this is the … Continue reading

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Mindfulness & Marketing: A Peaceful Coexistence or Conflict of Interest?

I’ve recently taken up a practice of mindfulness in my own life. Upon exploring and attempting to integrate practices into my daily routine, I got to thinking, does mindfulness play a role in marketing? Can it impact us both as … Continue reading

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What IKEA Told Us

With the growth of global consumer market, many companies start expanding their business to foreign countries. When they get into a new market they are not very familiar with, new marketing strategies would be usually created to adapt to local … Continue reading

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What happened after I unsubscribed from GROUPON’s emails? I resubscribed! GROUPON’s impressive persuasion strategy

What will you do when your inbox is occupied by dozens of marketing emails from the same company? I guess you will probably do the same as I always do: click the unsubscribe link and say goodbye to those emails. … Continue reading

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