Monthly Archives: June 2019

Feeling secure about your relationship with social media?

Have you taken a social media break lately?  If so, you are part of a growing segment of the population.  According to Pew Research Center, 42% of Facebook users have admitted to taking a break from checking in on the site, in … Continue reading

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The new ‘Dream Jobs’ – How Companies are Attracting Consumers

The other day, as I scrolled through my Facebook feed as I usually do once a day, I came across this article from KTLA 5 News: “Reynolds Wrap Seeks Someone to Eat Ribs and Travel Around the U.S. – for … Continue reading

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More Creativity Through Diversity

            Trying to solve a problem? Look at it from fresh angles. The Far Sidecomic above shows how diversity in your team can broaden problem solving and creative work. This works for new approaches in marketing or any creative pursuit … Continue reading

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Marketing Communications & The Digital Age: The Influencer Impact

In today’s world, social media marketing has taken on an entirely new form as result of sponsored content and influencers. Just five years ago, digital marketing and social media marketing was creating a business Facebook or Instagram page. Today, it … Continue reading

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The Science of Color Branding

The Science of Color Branding Yellow is known to be a dominant color in the food industry (Artitudes Design, 2018). Some of the popular fast food restaurant chains such as McDonald’s, Subway, and Denny’s use yellow in their brand marketing … Continue reading

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Mommy Blogs – A Hobby Turned Into A Business

Everyone has heard of the “Mommy Bloggers” and how many of them have been able to make a living out of just sitting at a computer and writing about their personal experience. Sounds the ideal way to make a living … Continue reading

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For an $18 lipstick, I better NOT get a rash!

I’m a sucker for a good advertisement and somehow while scrolling through Instagram “they” knew I needed a new lipstick for summer. The next day I purchased the color that was featured in the ad (alert MAC and Instagram ads, … Continue reading

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Yummmm! Blue Apron options make me feel like I could be on the Food Network.

What makes a meal service successful? Is it easy to make dinners for working professionals? Parents who need assistance with grocery delivery and easy pre planned food options? Individuals who want to lose weight and think having a pre portioned … Continue reading

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We Need to Market… Oh, Do We?

My first marketing job was with a healthcare system.  Shortly before the holiday season, I was called inside the Chief Medical Officer’s (CMO) office and was told we would be bringing on a new Pediatrician after the holidays and needed … Continue reading

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Sports Sponsorships Shift to Social Media

Large sporting events such as the World Cup, U.S. Open, NBA Finals and the Super Bowl gather crowds of people and build a sense of community. There is unrivaled passion, commitment and enthusiasm towards sports – whether it towards a … Continue reading

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