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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Monthly Archives: June 2019
Has Evergreen Marketing been Replaced by Ephemeral Marketing?
Gone are the days where print ads were the end all to creative copy and marketing communication. In this new era of social media marketing, companies have fully immersed themselves in the interactive relationships with consumers. I am quite certain … Continue reading
The 100 Dollar Mixtape
It was a beautiful Sunday afternoon as I left the neighborhood I grew up in and I realized how much I missed my city and how much it has to offer. It had been a good day but, my energy … Continue reading
Posted in Uncategorized
8 Comments
Coaching Your Design Team to Think Strategically… RIGHT AWAY.
Perhaps we’ve all been there… all excited about your big branding pitch, replete with concepts, colors, and logos… only to be greeted by tepid, and worse… non-sensical feedback from your client. As the biz dev guy, I cringe as I … Continue reading
Posted in Uncategorized
5 Comments
Who is Influencing You?
When I was growing up the people I looked up to, besides my parents, were sports figures, like Michael Jordan and Bo Jackson, and actors like Bill Murray and John Candy. They were people who you knew something about. For … Continue reading
Posted in Uncategorized
5 Comments
“Mam, we cannot give you a business loan unless we get a man to co-sign.”
This title is pretty shocking and seemed like it was said back in the 1950’s, but it wasn’t. US banks were allowed to require a male co-signer up until 1988 if a woman applied for a business loan. As disturbing … Continue reading
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4 Comments
It’s no longer Greek to me! Marketing Simplified
“It’s Greek to me” has long been one of the most aggravating sayings to me. The Greek language is dear to my heart and to my heritage. It was the first language I learned as a young child and … Continue reading
Posted in Uncategorized
2 Comments
This Brand is Your Brand, This Brand is My Brand
With vertical screens draped to encircle the stage, projections of pink and gold glittered explosions swirl around her crying brown eyes. As the beat of the kick drum booms; the bass drones; and the lead guitar wails, she ascends from … Continue reading
The Company That Cried Name Change
“Hey mommy, you’re funny…funny wooking.” That was the joke my then four-year-old loved to tell anytime she heard the word “funny.” (And yes, her mispronunciation of “looking” is as cute as it sounds.) While I have to admit the kid … Continue reading
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3 Comments
#Petstagram – Social Media Has Gone to the Dogs…and Cats.
As you may have heard recently, Grumpy Cat, the lovable and unhappiest cat to ever grace a meme, passed away earlier this month. When the news broke, I quickly noticed that not only was I a little bummed, but that … Continue reading
Posted in Uncategorized
5 Comments
If It’s Advertising, It’s A Lie…And that’s Okay (Maybe?)
Disclaimer: This post is not about a trend in advertising. It’s not about a brand’s genius new strategy. It’s also not about how technology is changing communication or the cultural habits of some consumer group. There are no embedded videos … Continue reading
Posted in Uncategorized
2 Comments