Tag Archives: marketing communications

Marketing for the Crazy Rich Asians

As the COVID-19 pandemic continues I found myself rewatching one of my favorite movies. After completing the 2018 movie Crazy Rich Asians I started to question why this movie was one of my favorite selections. It has your typical romantic … Continue reading

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Is this tweet on?

For many years, I performed stand-up comedy. Stand up, to me, is one of the most phenomenal art forms. But tough. The only way to get funny is to spend many years not being funny in front of a lot … Continue reading

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HAPPY SUPER BOWL SUNDAY… or is it Week?

The Super Bowl is an American pastime that brings everyone together. Even non-sports fans can unite with their football-obsessed friends and enjoy a good party with wings, beer and dip; watching the latest blunder at the half-time show; and of … Continue reading

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Has Evergreen Marketing been Replaced by Ephemeral Marketing?

Gone are the days where print ads were the end all to creative copy and marketing communication. In this new era of social media marketing, companies have fully immersed themselves in the interactive relationships with consumers. I am quite certain … Continue reading

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Driving Brand Awareness By Letting Others Do Your Talking

When I took my first job as a public relations account executive in an integrated marketing agency back in the late 90s, the vast majority of our technology clients spent a large percentage of their marketing budgets on the creation … Continue reading

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