Tag Archives: Super Bowl

The Growing Multicultural Market

Yuriy Boykiv, co-founder and CEO of Gravity Media writes, “Multicultural marketing is no longer an option, but a necessity”. With the consumer market continuing to grow in diversity, it becomes more and more compelling for brands to establish authentic connections … Continue reading

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Why I’m Not Watching the Super Bowl, The NFL’s Big Problem

The groundhog has seen his shadow, chips and beer are on sale, and there’s nary a car on the road; it must be Super Bowl Sunday! In a world where I have been historically found at a friend’s house, enjoying … Continue reading

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Super Bowl 2013 Ads Rock Social Media Integration

My favorite Super Bowl commercial this year was for Oreo.  They successfully provided a commercial that was entertaining, and called viewers to action.  Plus their campaign is consistent across Facebook and Twitter.  They got people talking about Oreo online, with … Continue reading

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Packers vs. Steelers? or Best Buy vs. Volskswagen? The Then and Now of Super Bowl Advertising

As per annum, this week the whole of America (and a large proportion of the rest of the world) will congregate and consume in front of the sporting calendar’s most anticipated contest; The Super Bowl. In recent years, the NFL’s … Continue reading

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